Wow. What a year. Life certainly got complicated for a lot of people in a short amount of time. Things are changing and changing fast. Tighter budgets are forcing everyone to think about doing business differently.
If you’ve kept up with Integraphx you probably already know that change is nothing new for us. Over the past few years we’ve changed our name, switched our focus from black and white copies to digital and commercial printing and added wide format printing to the mix.
Well now it’s time for our latest adventure – Beanstalk Data. (www.BeanstalkData.com)
In May of 2007 we sat in a strategic planning session and decided we were going to truly commit to variable data printing. We’ve always toyed with VDP (remember the tattoo or pepperoni postcards?) and have helped many customers with successful VDP campaigns over the years. But we never really committed to the process – it was always something we played around with.
So we decided to commit. Not really sure what we committed to becoming (software company? Marketing company?) we decided we wanted to develop a marketing automation company and Beanstalk data was born. We hired programmers, network administrators and website designers and programmed like the wind. Over a year later and through much testing and re-testing we have Beanstalk Data.
What is Beanstalk Data? Beanstalk Data is a software Integraphx developed that integrates with your current data (CRM, POS, Website, Microsoft Outlook etc…) and based on the activity within that database we are going to send out a pre-determined sequence of marketing events that may include direct mail, email, fulfillment, surveys or even a scheduled phone call. We even tie into your website to track the activity during a campaign. Everything is trackable and measureable. No more wondering if that last campaign was worth all the trouble.
Thanks for listening and we hope you have a wonderful new year.
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