Thursday

NCOA Move Update will be required for Standard Mail

What is Move Update?
Move Update is the term the USPS uses to refer to the process of updating mailing addresses with National Change of Address (NCOA) information. Basically, Move Update is verifying the person to whom you are sending mail still resides at the address you have on record.

The USPS is making this change to reduce the amount of undeliverable mail. In 2006 alone, over 9.7 billion pieces were sent out with addresses that could not be delivered. This cost the USPS $1.9 billion to process, forward, return or destroy.

How does NCOA work?
Whenever a person fills out a USPS Change of Address card, or goes to the USPS Change of Address website, a record is generated in the NCOA master database. By electronically comparing the address of those who have filed a change of address with your database, we can determine which addresses are no longer valid. Once we’ve identified those who have recently moved, we can update your mailing list with the new information.

On November 23, Move Update will be required for Standard Mail. Your mailing list must have been processed through a USPS approved NCOA update process within 95 days of the mailing date.

How will Integraphx help?
We will automatically run your mailing list against the NCOA database for every mailing.

What will be required from you?
We will need your signature on a one page postal form stating that we have your permission to use NCOA. Then sit back, relax and we’ll take care of the rest.