<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-7342973306635523416</id><updated>2011-08-01T15:21:16.863-07:00</updated><category term='USPS'/><category term='Mail'/><category term='NCOA'/><category term='Getting personal'/><category term='Move Update'/><title type='text'>A Really Cool Blog from Integraphx</title><subtitle type='html'></subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://integraphx.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://integraphx.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Scott Nowokunski</name><uri>http://www.blogger.com/profile/09672007205493465915</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='18' height='32' src='http://bp1.blogger.com/__NTpTEdmGnI/R-AuIHlLU_I/AAAAAAAAAAM/6d8CXGXRc7A/S220/scott.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>14</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-7342973306635523416.post-7317581851460901824</id><published>2011-03-10T13:04:00.000-08:00</published><updated>2011-03-10T13:04:09.952-08:00</updated><title type='text'>Beanstalk Loyalty Is First To Deliver Facebook Check-In Through The Point-Of-Sale Terminal</title><summary type='text'>Beanstalk Loyalty Is First To Deliver Facebook Check-In Through The Point-Of-Sale Terminal</summary><link rel='related' href='http://www.retailsolutionsonline.com/article.mvc/Beanstalk-Loyalty-Is-First-To-Deliver-0001' title='Beanstalk Loyalty Is First To Deliver Facebook Check-In Through The Point-Of-Sale Terminal'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/7317581851460901824'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/7317581851460901824'/><link rel='alternate' type='text/html' href='http://integraphx.blogspot.com/2011/03/beanstalk-loyalty-is-first-to-deliver.html' title='Beanstalk Loyalty Is First To Deliver Facebook Check-In Through The Point-Of-Sale Terminal'/><author><name>Scott Nowokunski</name><uri>http://www.blogger.com/profile/09672007205493465915</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='18' height='32' src='http://bp1.blogger.com/__NTpTEdmGnI/R-AuIHlLU_I/AAAAAAAAAAM/6d8CXGXRc7A/S220/scott.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-7342973306635523416.post-2190969021623984622</id><published>2009-08-28T07:22:00.000-07:00</published><updated>2009-08-28T07:45:07.136-07:00</updated><title type='text'>Can't wait for the next 30 years!</title><summary type='text'>Integraphx is 30 years old this year and its' been quite a journey. From our humble beginnings in the basement of the Parkview building to our current 24,000 sq. ft. production facility, we've always enjoyed meeting the needs of our customers. Nothing gets our blood pumping like the challenge of meeting an impossible deadline or creating a new system to change the way business is done.We've </summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/2190969021623984622'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/2190969021623984622'/><link rel='alternate' type='text/html' href='http://integraphx.blogspot.com/2009/08/cant-wait-for-next-30-years.html' title='Can&apos;t wait for the next 30 years!'/><author><name>Scott Nowokunski</name><uri>http://www.blogger.com/profile/09672007205493465915</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='18' height='32' src='http://bp1.blogger.com/__NTpTEdmGnI/R-AuIHlLU_I/AAAAAAAAAAM/6d8CXGXRc7A/S220/scott.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-7342973306635523416.post-6070079914862739920</id><published>2009-07-17T06:00:00.000-07:00</published><updated>2009-07-17T06:11:14.887-07:00</updated><title type='text'>Thinking of cutting your ad budget?</title><summary type='text'>In a famous study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed that firms that maintained or increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years than those that eliminated or decreased advertising.By 1985, sales of </summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/6070079914862739920'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/6070079914862739920'/><link rel='alternate' type='text/html' href='http://integraphx.blogspot.com/2009/07/thinking-if-cutting-your-ad-budget.html' title='Thinking of cutting your ad budget?'/><author><name>Scott Nowokunski</name><uri>http://www.blogger.com/profile/09672007205493465915</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='18' height='32' src='http://bp1.blogger.com/__NTpTEdmGnI/R-AuIHlLU_I/AAAAAAAAAAM/6d8CXGXRc7A/S220/scott.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-7342973306635523416.post-7007068473807505123</id><published>2009-06-15T10:56:00.000-07:00</published><updated>2009-06-15T10:58:09.855-07:00</updated><title type='text'>Socially responsible printing with Integraphx.</title><summary type='text'>Did you know you may already be supporting the highest social and environmental standards when using Integraphx for your printing projects?Why not tell the world you support these standards of excellence and that you are taking a proactive approach to environmental responsibility?· It won’t cost extra.· You can do it now.· Integraphx will help guide you through the process.As an FSC certified </summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/7007068473807505123'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/7007068473807505123'/><link rel='alternate' type='text/html' href='http://integraphx.blogspot.com/2009/06/socially-responsible-printing-with.html' title='Socially responsible printing with Integraphx.'/><author><name>Scott Nowokunski</name><uri>http://www.blogger.com/profile/09672007205493465915</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='18' height='32' src='http://bp1.blogger.com/__NTpTEdmGnI/R-AuIHlLU_I/AAAAAAAAAAM/6d8CXGXRc7A/S220/scott.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-7342973306635523416.post-8422555070350501096</id><published>2009-04-08T10:50:00.000-07:00</published><updated>2009-04-08T10:59:43.714-07:00</updated><title type='text'>Understanding the USPS Changes for May 11, 2009</title><summary type='text'>The USPS has introduced some additional changes that will become effective on May 11th, 2009, which will affect postage rates. The rates with the lowest increase are for those projects that are presorted and automated. In an effort to become more effective, the USPS is continuing its effort to make the mail stream as workable as possible for its equipment.Here is a list of some of the more </summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/8422555070350501096'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/8422555070350501096'/><link rel='alternate' type='text/html' href='http://integraphx.blogspot.com/2009/04/understanding-usps-changes-for-may-11.html' title='Understanding the USPS Changes for May 11, 2009'/><author><name>Scott Nowokunski</name><uri>http://www.blogger.com/profile/09672007205493465915</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='18' height='32' src='http://bp1.blogger.com/__NTpTEdmGnI/R-AuIHlLU_I/AAAAAAAAAAM/6d8CXGXRc7A/S220/scott.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-7342973306635523416.post-6811095220176675741</id><published>2009-01-08T04:57:00.000-08:00</published><updated>2009-01-08T04:59:09.960-08:00</updated><title type='text'>Our Latest Adventure</title><summary type='text'>Wow. What a year. Life certainly got complicated for a lot of people in a short amount of time. Things are changing and changing fast. Tighter budgets are forcing everyone to think about doing business differently.If you’ve kept up with Integraphx you probably already know that change is nothing new for us. Over the past few years we’ve changed our name, switched our focus from black and white </summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/6811095220176675741'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/6811095220176675741'/><link rel='alternate' type='text/html' href='http://integraphx.blogspot.com/2009/01/our-latest-adventure.html' title='Our Latest Adventure'/><author><name>Scott Nowokunski</name><uri>http://www.blogger.com/profile/09672007205493465915</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='18' height='32' src='http://bp1.blogger.com/__NTpTEdmGnI/R-AuIHlLU_I/AAAAAAAAAAM/6d8CXGXRc7A/S220/scott.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-7342973306635523416.post-6455021969588305611</id><published>2008-11-13T08:52:00.000-08:00</published><updated>2008-11-13T08:57:17.235-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='NCOA'/><category scheme='http://www.blogger.com/atom/ns#' term='Move Update'/><category scheme='http://www.blogger.com/atom/ns#' term='USPS'/><category scheme='http://www.blogger.com/atom/ns#' term='Mail'/><title type='text'>NCOA Move Update will be required for Standard Mail</title><summary type='text'>What is Move Update?Move Update is the term the USPS uses to refer to the process of updating mailing addresses with National Change of Address (NCOA) information. Basically, Move Update is verifying the person to whom you are sending mail still resides at the address you have on record.The USPS is making this change to reduce the amount of undeliverable mail. In 2006 alone, over 9.7 billion </summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/6455021969588305611'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/6455021969588305611'/><link rel='alternate' type='text/html' href='http://integraphx.blogspot.com/2008/11/ncoa-move-update-will-be-required-for.html' title='NCOA Move Update will be required for Standard Mail'/><author><name>Scott Nowokunski</name><uri>http://www.blogger.com/profile/09672007205493465915</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='18' height='32' src='http://bp1.blogger.com/__NTpTEdmGnI/R-AuIHlLU_I/AAAAAAAAAAM/6d8CXGXRc7A/S220/scott.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-7342973306635523416.post-4694258999884024807</id><published>2008-10-29T13:59:00.000-07:00</published><updated>2008-11-07T12:48:28.043-08:00</updated><title type='text'>Immediacy Is Key to Marketing Automation</title><summary type='text'>The technological innovations which most affect small businesses’ marketing automation are those which enhance and aid immediacy and relevance.  In today’s marketplace, your product is relevant to your customer base now, not two months beforehand or afterwards. In order to successfully implement marketing automation within your business, you need to consider relevance and immediacy when </summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/4694258999884024807'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/4694258999884024807'/><link rel='alternate' type='text/html' href='http://integraphx.blogspot.com/2008/10/immediacy-is-key-to-successful.html' title='Immediacy Is Key to Marketing Automation'/><author><name>Scott Nowokunski</name><uri>http://www.blogger.com/profile/09672007205493465915</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='18' height='32' src='http://bp1.blogger.com/__NTpTEdmGnI/R-AuIHlLU_I/AAAAAAAAAAM/6d8CXGXRc7A/S220/scott.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-7342973306635523416.post-7973437780009301565</id><published>2008-09-18T11:56:00.000-07:00</published><updated>2008-09-18T11:57:04.030-07:00</updated><title type='text'>Marketing to your current customers boosts sales and builds loyalty</title><summary type='text'>One of your most important business assets is your customer list. You have established a level of trust with current customers, making it easier to secure additional business from them. But notice that I said easier not effortless; you must make the commitment to market to your current customers in order for them to decide to purchase from you again.Marketing to your current customers has two </summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/7973437780009301565'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/7973437780009301565'/><link rel='alternate' type='text/html' href='http://integraphx.blogspot.com/2008/09/marketing-to-your-current-customers.html' title='Marketing to your current customers boosts sales and builds loyalty'/><author><name>Scott Nowokunski</name><uri>http://www.blogger.com/profile/09672007205493465915</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='18' height='32' src='http://bp1.blogger.com/__NTpTEdmGnI/R-AuIHlLU_I/AAAAAAAAAAM/6d8CXGXRc7A/S220/scott.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-7342973306635523416.post-9173009718588246295</id><published>2008-07-29T13:19:00.000-07:00</published><updated>2008-07-29T13:22:09.677-07:00</updated><title type='text'>Integrate Sales and Marketing for Increased Revenues</title><summary type='text'>We hear a lot about how marketing and sales should work hand-in-hand. But what does it mean to integrate sales and marketing efforts in your business? And is it really worth the effort?The average business uses several different marketing tools such as participation in trade shows, e-mail, direct mail, company Web sites and so on. Similarly, businesses utilize various sales tools including </summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/9173009718588246295'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/9173009718588246295'/><link rel='alternate' type='text/html' href='http://integraphx.blogspot.com/2008/07/integrate-sales-and-marketing-for.html' title='Integrate Sales and Marketing for Increased Revenues'/><author><name>Scott Nowokunski</name><uri>http://www.blogger.com/profile/09672007205493465915</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='18' height='32' src='http://bp1.blogger.com/__NTpTEdmGnI/R-AuIHlLU_I/AAAAAAAAAAM/6d8CXGXRc7A/S220/scott.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-7342973306635523416.post-3371503490589082073</id><published>2008-06-24T12:11:00.000-07:00</published><updated>2008-06-24T12:13:23.299-07:00</updated><title type='text'>A steady drip can result in a flood of new business</title><summary type='text'>You receive a personalized postcard from a local office supply company, glance at it and put it aside. A couple of weeks later, you receive an email from that same company notifying you of special pricing on copy paper.  You just purchased enough paper for six months so you forget about it. A personalized brochure arrives in the mail the following month inviting you to view additional information</summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/3371503490589082073'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/3371503490589082073'/><link rel='alternate' type='text/html' href='http://integraphx.blogspot.com/2008/06/steady-drip-can-result-in-flood-of-new.html' title='A steady drip can result in a flood of new business'/><author><name>Scott Nowokunski</name><uri>http://www.blogger.com/profile/09672007205493465915</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='18' height='32' src='http://bp1.blogger.com/__NTpTEdmGnI/R-AuIHlLU_I/AAAAAAAAAAM/6d8CXGXRc7A/S220/scott.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-7342973306635523416.post-4920386767942022975</id><published>2008-05-28T12:21:00.000-07:00</published><updated>2008-05-28T12:24:48.586-07:00</updated><title type='text'>When less is more: efficient marketing campaigns that are highly effective</title><summary type='text'>A highly targeted contact list combined with well-written and well-designed direct mail pieces that are complemented with relevant e-mail marketing messages are three of the most powerful marketing tools you can use to get the job done. Together they give you the ability to be dynamic in reaching potential customers, generating a high quality response and delivering marketing thrust to your </summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/4920386767942022975'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/4920386767942022975'/><link rel='alternate' type='text/html' href='http://integraphx.blogspot.com/2008/05/when-less-is-more-efficient-marketing.html' title='When less is more: efficient marketing campaigns that are highly effective'/><author><name>Scott Nowokunski</name><uri>http://www.blogger.com/profile/09672007205493465915</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='18' height='32' src='http://bp1.blogger.com/__NTpTEdmGnI/R-AuIHlLU_I/AAAAAAAAAAM/6d8CXGXRc7A/S220/scott.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-7342973306635523416.post-8573377625996817507</id><published>2008-04-09T13:09:00.001-07:00</published><updated>2008-04-09T13:11:18.741-07:00</updated><title type='text'>Triggering better results from your marketing</title><summary type='text'>Are you currently timing your marketing campaigns so they send the right messages to customers exactly when they need your product or service? If not, it's time that you started to explore trigger-based marketing.Based on data mining, testing and a focus on helping customers, triggers have become an integral part of successful marketing campaigns. Trigger-based marketing programs take advantage </summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/8573377625996817507'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/8573377625996817507'/><link rel='alternate' type='text/html' href='http://integraphx.blogspot.com/2008/04/triggering-better-results-from-your.html' title='Triggering better results from your marketing'/><author><name>Scott Nowokunski</name><uri>http://www.blogger.com/profile/09672007205493465915</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='18' height='32' src='http://bp1.blogger.com/__NTpTEdmGnI/R-AuIHlLU_I/AAAAAAAAAAM/6d8CXGXRc7A/S220/scott.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-7342973306635523416.post-8556707573340623995</id><published>2008-03-18T13:27:00.000-07:00</published><updated>2008-03-18T13:29:22.486-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Getting personal'/><title type='text'>Getting personal</title><summary type='text'>Getting personal: variable-data printing makes customized messaging fast, easy and effectiveEvery prospect and every customer has a distinctive combination of preferences, interests and demands that make them unique. Savvy marketers know that the closer you come to addressing these unique needs in your marketing communications, the greater the likelihood that you will convert prospects into </summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/8556707573340623995'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7342973306635523416/posts/default/8556707573340623995'/><link rel='alternate' type='text/html' href='http://integraphx.blogspot.com/2008/03/getting-personal.html' title='Getting personal'/><author><name>Scott Nowokunski</name><uri>http://www.blogger.com/profile/09672007205493465915</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='18' height='32' src='http://bp1.blogger.com/__NTpTEdmGnI/R-AuIHlLU_I/AAAAAAAAAAM/6d8CXGXRc7A/S220/scott.gif'/></author></entry></feed>
